2012 Movie To Be A Big Success
November 16, 2009 by m.coonce · Leave a Comment
Released to Theaters Nov 12th
Even the Maya would have struggled to forecast an opening weekend this big.
Sony Pictures’ “2012,” the latest end-of-the-world epic from disaster director Roland Emmerich, took in $65 million in the U.S. and Canada and an earth-shattering $160 million elsewhere for a worldwide weekend total of $225 million.
The 162-minute thriller, based on a purported Maya prophecy that the world will end Dec. 21, 2012, will easily make back its production and marketing costs for Sony long before that date rolls around. The movie cost about $200 million to make and tens of millions more to market. Most industry observers and pre-release forecasts had “2012″ opening above $50 million domestically.
It has yet to open in several major international markets, including Japan.
“It’s going to be a very big success for our studio,” said Rory Bruer, Sony’s distribution president.
For Emmerich, “2012″ had his second-biggest domestic opening, behind his 2004 disaster film “The Day After Tomorrow,” which opened to almost $70 million. However, that end-of-the-world movie was released on a three-day holiday weekend.
