Twilight DVD sold over 3 million copies in 24 hours
TWILIGHT sold over 3 million DVD units in its first day of release
The Twilight DVD sold over 3 million copies on the first day, according to Summit Entertainment. That puts it in the top five best first-day DVD releases in the last two years.
Summit Entertainment announced today that the home entertainment release of the studio’s action-packed, modern day vampire love story TWILIGHT sold over 3 million DVD units in its first day of release. The DVD launch commenced this past Saturday morning at midnight with nationwide events during which time Summit and its retail partners provided TWILIGHT fans with the chance to celebrate the DVD release of the film. “TWILIGHT at Midnight” allowed participating retailers the opportunity to stay open late as fans lined up in impressive numbers to purchase the DVD of the epic romance at midnight parties.
