If you’re starting a new business or just getting into social media in a serious way, growing a social media profile from the ground can be a very intimidating task. Especially when you consider how many other companies and profiles you’re going to be competing against, it can seem like you will never be able to catch up. But with the right strategy, you can have your social media channels grow larger than you ever thought possible and help your business grow exponentially.
To help you see how this can be done, here are three tips for having your social media accounts take off.
Focus Growing On One Platform First
When you’re feeling ready to see your social media accounts take off, you might find yourself getting very impatient as growth might seem slow. At times like this, you may think that the best strategy is to throw everything you’ve got at every social media channel in the hopes that something will stick. And while this might make sense in your mind, this usually isn’t the best way to actually see growth.
Rather than doing this shotgun approach, you will likely have better luck if you focus on just one platform first. This will allow you to focus your efforts and put more attention behind just one account and platform. Then, if you’re able to grow your account on this one platform, it should be easier to get your followers to join you on other platforms, too.
Post More Of The Content That Does Well
If you’ve had your social media profile for a while and have been posting things over a few months or years, you should have some idea of the kind of content that tends to perform better for you. With this knowledge, devote more of your time and attention to creating this type of content and posting it more often.
While this might be hard to do and require a lot of work on your part, if it means that you’re going to be getting better interactions, it could be well worth it to grow your social media accounts.
Get Discovered Using The Right Hashtags
When you’re ready to post something on your chosen social media platform, make sure you include some targeted hashtags as part of your caption.
For many social media users, searching for content that’s posted using a specific hashtag can be a great way to find new accounts and uncover new content that they haven’t seen before. So if you’re able to create content using relevant hashtags that your target audience is already searching for on any given social platform, there’s a good chance that your content will pop up for them and convince them to give you a follow.
If you want to have your social media accounts take off for your business or brand, consider using the tips mentioned above to uncover some ways that you can make this happen.
